Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
- Downloads：5858
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-09-03 08:54:38
- Update Date：2025-09-06
- Status：finish
- Author：Bryan Adams
- ISBN：1544507062
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
In today's fiercely competitive job market， with the balance of power squarely in job-seekers' hands， how can organizations attract and retain the most talented candidates--and the best additions to their culture？
The answer may surprise you。 The most effective employer brands don't attract candidates; they repel them。
Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams， Give & Get Employer Branding redefines the concept of an employee value proposition entirely。 Instead of a sales pitch aimed at seducing candidates with sizzle， this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company。 You'll learn how to create a "smart filter，" elevate your organization's strengths by pairing them with what it truly takes to thrive， and answer the burning questions on candidates' minds like never before。
The answer may surprise you。 The most effective employer brands don't attract candidates; they repel them。
Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams， Give & Get Employer Branding redefines the concept of an employee value proposition entirely。 Instead of a sales pitch aimed at seducing candidates with sizzle， this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company。 You'll learn how to create a "smart filter，" elevate your organization's strengths by pairing them with what it truly takes to thrive， and answer the burning questions on candidates' minds like never before。
Reviews
Vanessa Princessa
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I read this book thanks to Blinkist。In these blinks you’ll find out• why you should use the Hero’s Journey to attract candidates;• why you should think about Jedis and Avengers when recruiting; and• how a video featuring Usain Bolt can be a useful tool for improving candidate satisfaction。 • If you want better candidates， create a better employee value proposition。• Attract purpose-driven Jedis by establishing your company’s own strong purpose and emphasizing harsh realities。• Using storytelling I read this book thanks to Blinkist。In these blinks you’ll find out• why you should use the Hero’s Journey to attract candidates;• why you should think about Jedis and Avengers when recruiting; and• how a video featuring Usain Bolt can be a useful tool for improving candidate satisfaction。 • If you want better candidates， create a better employee value proposition。• Attract purpose-driven Jedis by establishing your company’s own strong purpose and emphasizing harsh realities。• Using storytelling techniques will also help you to create a strong and compelling employer brand。• Research will help you to find the perfect stories to share with your audience。• Activating your brand will allow you to “re-recruit” your workforce and turn executives into brand ambassadors。• Make your career site the center of your employer brand， and think in terms of “See， Think， Do， Delight。”• There are objective metrics you can point to when launching your first Give and Get campaign。Final summaryThe key message in these blinks:The aim of the Give and Get approach to employer branding is to reduce the number of undesirable candidates and increase the number of highly qualified and motivated employees。 You can accomplish this by asserting your purpose and how your company offers individuals a chance to accomplish something great。 Your proposal should also be honest and humble about the challenges and difficulties that employees will face in the role being offered。 This will repel those who aren’t up to the challenge while attracting passionate employees who want to apply their skills to a worthwhile purpose and make an impact。 You can really appeal to these candidates by finding compelling stories from within your current workforce， using storytelling techniques to make them come alive in your recruitment materials and career website。 Actionable advice: Make your brand simple and memorable with a strong slogan。Ideally， you should be able to capture the essence of your brand in a few memorable words， like Blizzard Entertainment’s employer brand slogan “Find Your People。” or VF Corporation’s “Limit Less: Blur the line between a career and a calling。” These slogans capture the essence of what Give and Get is all about by tapping into our desires for belonging and a sense of purpose。 What to read next: Talent Magnetism， by Roberta Chinsky MatusonIf the Give and Get method has you curious about unorthodox ways of attracting talent， then you may be interested in our blinks to the 2013 book Talent Magnetism。 As the name suggests， you’ll find more ways of attracting the perfect candidates for your organization。 What’s more， you’ll learn about methods that are perfect for small businesses or companies that don’t have the budget of a Fortune 500 company。If resourcefulness and efficiency are popular buzzwords in your HR department， you’ll find a lot of valuable information in Talent Magnetism: How to Build a Workplace That Attracts and Keeps the Best。 。。。more
Maxine Blackwood
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The aim of the Give and Get approach to employer branding is to reduce the number of undesirable candidates and increase the number of highly qualified and motivated employees。 You can accomplish this by asserting your purpose and how your company offers individuals a chance to accomplish something great。 Your proposal should also be honest and humble about the challenges and difficulties that employees will face in the role being offered。 This will repel those who aren’t up to the challenge whi The aim of the Give and Get approach to employer branding is to reduce the number of undesirable candidates and increase the number of highly qualified and motivated employees。 You can accomplish this by asserting your purpose and how your company offers individuals a chance to accomplish something great。 Your proposal should also be honest and humble about the challenges and difficulties that employees will face in the role being offered。 This will repel those who aren’t up to the challenge while attracting passionate employees who want to apply their skills to a worthwhile purpose and make an impact。 You can really appeal to these candidates by finding compelling stories from within your current workforce， using storytelling techniques to make them come alive in your recruitment materials and career website。 。。。more
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